• #ai

ChatGPT INT: Transforming Engagement with an Interactive Chatbot on an Informational Landing Page


general info

  • Client

    Leading Informational Content Provider - A company specializing in creating engaging, informative digital content for a wide range of audiences.

  • Industry

    Digital Content & Marketing

  • Client Since


  • Location

    United States

  • Type

    Web Development

  • Engagement Model

    Agile Development

  • Duration

    4 Months

  • Staff

    5 (Project Manager, 2 Developers, UX/UI Designer, QA Specialist)


The project faced several challenges that needed to be addressed to meet the client's objectives effectively:

  • No engagement

    The client's landing page was not effectively engaging visitors, leading to lower brand awareness and product understanding.

  • Lack of interactive elements

    Lack of interactive elements on the website resulted in reduced user engagement and time spent on the site.

  • Inadequate user interaction

    Inadequate user interaction mechanisms hindered the conversion rate and customer journey on the landing page.

Value-Driven Results

The integration of a ChatGPT-powered chatbot on the client's landing page significantly enhanced user interaction, leading to increased engagement, better brand awareness, and a higher conversion rate. The chatbot's ability to provide instant, relevant information transformed the user experience, making it more interactive and informative.

  • Enhanced User Interaction: The introduction of a ChatGPT-powered chatbot significantly improved the interaction between users and the landing page, making the experience more engaging and responsive.

  • Increased Engagement: With the new UI and interactive elements, users spent more time on the site, engaging with the content more deeply, which is critical for driving conversions and retaining audience interest.

  • Better Brand Awareness: The improved landing page and interactive chatbot helped in conveying the brand's message more effectively, thus enhancing brand awareness among visitors.

  • Higher Conversion Rates: The streamlined customer journey and instant, relevant information provided by the chatbot led to higher conversion rates, as visitors were more likely to take desired actions.

By addressing these challenges, our solution enabled the logistics company to operate more efficiently, ensure driver safety and compliance, and enhance communication across the organization. This resulted in improved overall performance and customer satisfaction.


In response to these challenges, we developed a comprehensive solution that addressed the logistics company's needs

ServiceWeb ApplicationChatbot Integration
User Experience DesignDeveloped an intuitive and engaging UI for the landing page.Integrated a user-friendly chat interface.
Content StrategyImplemented a content strategy that highlights key information effectively.Programmed the chatbot to deliver relevant content based on user queries.
Technology IntegrationUtilized Ruby on Rails and ReactJS for robust backend and frontend development.Seamlessly integrated ChatGPT to enable intelligent and context-aware conversations.

Tools & Technologies

  • Back-End

    Ruby on Rails

  • Front-End

    ReactJS, HTML5, CSS3

  • Wireframes & Mockups

    Adobe XD, Sketch

  • Roadmap Tool