- #marketing
Flavor Futures: Savoring Insights for Brand Empowerment
general info
Client
Marketing Agency
Industry
Marketing and Research
Client Since
2020
Location
Netherlands
Type
Web Application
Engagement Model
Agile Software Development
Duration
Ongoing
Staff
11 (1 Project Manager, 1 Business Analyst, 3 BE Developers, 3 FE Developers, Developers, UI/UX Designer, 2 QA Engineers )
Challenge
Marketing Agency faced several challenges in providing an innovative market research solution for the food production industry.
Tools for market research
Lack of efficient and easily managed tools for conducting market research and analyzing consumer opinions.
Dependency on Third-Party Services
Technical problems with third-party services (Azure) that supply respondents could interrupt the platform's ability to operate effectively across various regions.
Simultaneous collaboration of several users
The need for a collaborative platform that allows team members to work on projects simultaneously.
Respondent recruitment and verification
Risk of incorrect data due to respondents providing false information about critical demographics such as age and gender.
Cybersecurity and Data Integrity Challenge
Vulnerability to cyber-attacks that could disable the InsightMe service temporarily and compromise sensitive internal data, leading to potential reputational damage and financial losses.
Value-Driven Results
Platform significantly improved ability to offer a cutting-edge market research solution to the food production industry, enhancing efficiency, collaborative efforts, and data-driven decision-making.
By providing real-time feedback and comprehensive analytics, InsightMe helps food production businesses make informed decisions swiftly, aligning closely with market dynamics.
The platform reduces the time spent by marketers in collecting and analyzing data, thus speeding up the marketing strategy refinement process.
With advanced respondent filtering and real-time data verification, the platform ensures the accuracy and reliability of the market data collected.
Features such as data security, backup solutions, and robust infrastructure help mitigate operational risks like data loss, hacking, and service downtime.
By automating and streamlining market research processes, InsightMe reduces operational costs associated with traditional market research methods and personnel.
The cloud-based solution ensures that the platform can scale according to user demand and adapt to various operational sizes, from small enterprises to large corporations.
Solution
In response to these challenges, we developed a comprehensive solution that addressed the logistics company's needs
| Feature | Description |
|---|---|
| Test Creation | Users can create customized tests with various question types, catering to specific research needs. |
| Real-Time Analytics | The platform allows users to view and analyzes test responses as they come in, providing immediate insights. |
| Team Collaboration | The platform supports team functionalities, enabling multiple users to work on a project concurrently. |
| Report Generation | Users can generate and export detailed reports based on test responses, aiding in decision-making. |
| Multilingual Support | Offers the platform in multiple languages to cater to a global audience, making it easier for businesses to conduct international market research. |
| Predictive Analytics Tool | Integrates predictive models that help forecast future trends based on the collected data, providing businesses with a proactive tool for planning their strategies. |
Tools & Technologies
Back-End
Ruby on Rails
Front-End
React
Project Tools
JIRA for tracking development progress, Confluence, Miro
Wireframes & Mockups
Figma
Roadmap
- November 2022 - January 2023
- Requirement Gathering and Analysis
- Initial months were dedicated to understanding client needs and planning the project scope
- Prototype Development - A working prototype was developed to gather feedback and refine requirements.
- February - July 2023
- Core Development - The main development phase focused on building key functionalities.
- July - September 2023
- Testing and Deployment - Rigorous testing was conducted to ensure reliability followed by deployment and continuous monitoring for improvements.
