• #marketing

Flavor Futures: Savoring Insights for Brand Empowerment

Case-Image

general info

  • Client

    Marketing Agency

  • Industry

    Marketing and Research

  • Client Since

    2020

  • Location

    Netherlands

  • Type

    Web Application

  • Engagement Model

    Agile Software Development

  • Duration

    Ongoing

  • Staff

    11 (1 Project Manager, 1 Business Analyst, 3 BE Developers, 3 FE Developers, Developers, UI/UX Designer, 2 QA Engineers )

Challenge

Marketing Agency faced several challenges in providing an innovative market research solution for the food production industry.

  • Tools for market research

    Lack of efficient and easily managed tools for conducting market research and analyzing consumer opinions.

  • Insights of real-time data

    Difficulty in gathering real-time data and generating actionable insights from consumer feedback.

  • Simultaneous collaboration of several users

    The need for a collaborative platform that allows team members to work on projects simultaneously.

Value-Driven Results

Platform significantly improved ability to offer a cutting-edge market research solution to the food production industry, enhancing efficiency, collaborative efforts, and data-driven decision-making.

  • Increased Research Efficiency: It streamlines survey processes, allowing for quicker setup and faster insights.

  • Enhanced Data Accuracy: Precise respondent targeting and real-time data ensure reliable insights for informed decisions.

  • Improved Product Development: In-depth reports enable businesses to align products more closely with consumer needs, boosting satisfaction.

  • Strengthened Collaborative Efforts: Team features enhance collaboration, improving project productivity and creativity.

  • Cost-Effectiveness: Consolidating research tools into one platform reduces operational costs and increases ROI.

  • Scalability and Flexibility: The platform's cloud-based setup supports projects of any size, adaptable to businesses from startups to large enterprises.

By addressing these challenges, our solution enabled the logistics company to operate more efficiently, ensure driver safety and compliance, and enhance communication across the organization. This resulted in improved overall performance and customer satisfaction.

Solution

In response to these challenges, we developed a comprehensive solution that addressed the logistics company's needs

FeatureDescription
Test CreationUsers can create customized tests with various question types, catering to specific research needs.
Real-Time AnalyticsThe platform allows users to view and analyzes test responses as they come in, providing immediate insights.
Team CollaborationPlatform supports team functionalities, enabling multiple users to work on a project concurrently.
Report GenerationUsers can generate and export detailed reports based on test responses, aiding in decision-making.

Tools & Technologies

  • Back-End

    Ruby on Rails

  • Front-End

    React

  • Project Tools

    JIRA for tracking development progress, Confluence, Miro

  • Wireframes & Mockups

    Figma